Make links to digital surrogates of books more visible in the catalog, perhaps with a button-type "Click here for digital copy"
It would be nice if the links for digital surrogate for books were more prominent and simple. Sometimes when you think you're following the link to the digital copy of the book you end up in Amazon.
The library of congress has an interesting way of indicating whether an item is available digitally or not. Have a look at their search page, e.g.:
And see the little "Available Online" indicator light in the upper left hand corner....
Allyson Donahoe commented
I generally use Hollis Classic. I entered this idea after speaking to a student who said he could never really tell if there was a full digital surrogate available or if the link is just a link to the Internet (which may or may not have the full copy). I believe he uses Hollis. Ideally it would clearer to have an icon that looks like a book and says Digital Book (just an idea!)
In Imaging Services, we get patron recalls for the physical copy of books that have been digitized by us and have links in HOLLIS and HOLLIS Classic. I've heard from various staff members that users often don't realize the digitized book exists, even when there's a link on the record. In HOLLIS Classic, there's a traditional text link, and in HOLLIS, there's an "Online" icon, but neither really calls attention to the BOOK that is easily available. Perhaps a book-shaped "H" icon to indicate a link to books, pamphlets, and other items digitized by Harvard would attract more users? This could also help make people aware of the various digitization initiatives that are ongoing. I think some kind of clear, obvious graphic could really help.